Baye, Michael

Managerial economics and business strategy Michael R. Baye - 7 - New York: McGraw Hill, Irwin - 621 p. fonodiscos, **no definido**

texto en ingles

The fundamentals of managerial economics -- Market forces: demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic and monopolistically competitive markets -- Basic oligopoly models -- Game theory: inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A managers guide to government in the marketplace -- Challenges at time warner

978-0-07-337596-0


Economía gerencial
Planificación estrategica
Administración industrial

338.5 / B357m