Managerial economics and business strategy
Michael R. Baye
- 7
- New York: McGraw Hill, Irwin
- 621 p. fonodiscos, **no definido**
texto en ingles
The fundamentals of managerial economics -- Market forces: demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic and monopolistically competitive markets -- Basic oligopoly models -- Game theory: inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A managers guide to government in the marketplace -- Challenges at time warner
978-0-07-337596-0
Economía gerencial Planificación estrategica Administración industrial