TY  - BOOK
AU  - Baye, Michael 
TI  - Managerial economics and business strategy
SN  - 978-0-07-337596-0 
U1  - 338.5 
PY  - 0000///Irwin
CY  - New York
PB  - McGraw Hill, 
KW  - Economía gerencial
KW  - Planificación estrategica
KW  - Administración industrial
N1  - texto en ingles; The fundamentals of managerial economics -- Market forces: demand and supply -- Quantitative demand analysis -- The theory of individual behavior -- The production process and costs -- The organization of the firm -- The nature of industry -- Managing in competitive, monopolistic and monopolistically competitive markets -- Basic oligopoly models -- Game theory: inside oligopoly -- Pricing strategies for firms with market power -- The economics of information -- Advanced topics in business strategy -- A managers guide to government in the marketplace -- Challenges at time warner
ER  -