Kinnear, Thomas C.  <br/><br/>
Marketing Research: an applied approanch 
Thomas C. Kinnear, James R- Taylor, Sebastian S. Kresge  
 - New York:  McGraw Hill  
 - 656 p.  
<br/><br/><label>ISBN: </label>0-07-034741-7  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo---investigaciones <br/>Estudio de mercados <br/>Administración de mercadeo 
<br/><br/><label>Dewey Class. No.: </label>658.83  / K55