TY  - BOOK
AU  - Dyché,Jill
AU  - Levy, Evan
TI  - Customer data integration: : reaching a single version of the truth / 
SN  - 9780471916970
U1  - 658.812 
PY  - 2006///
CY  - New Jersey: 
PB  - John Wiley & Sons Inc, 
KW  - Relaciones con los clientes
KW  - Procesamiento de datos
KW  - Bases de datos
N1  -  Executives Flying Blind -- Master data management and customer data integration defined -- Challenges of data integration -- "Our data sucks!": the (Not So Little) Scret about Bad Data -- Customer Data integration is different: A CDI development framework -- Who owns the data anyway?: Data governance, data management, and data stewardship -- Making customer data integration work -- Making the case for customer data integration -- Bootstrapping your customer data integration initiative
ER  -