TY  - BOOK
AU  - Mourdoukoutas,Panos
TI  - Business strategy in a semiglobal economy
SN  - 9780765613424
U1  - 658.049 
PY  - 2015///
CY  - New York: 
PB  - Routledge, 
KW  - Empresas internacionales
KW  - Planificación estratégica
KW  - Globalización
N1  - Bibliografía: páginas 197-207; Introduction: The rise of the semiglobal economy -- The two segments of the semiglobal economy -- The highly globalized segment -- The highly localized segment -- The portrait of he semiglobal corporation --Visión -- Competitive strategy -- Coordination -- Comunication -- Motivation -- The future of the semiglobal corporation
ER  -