TY  - BOOK
AU  - Boyd,Drew
AU  - Goldenberg, Jacob
TI  - Inside the box: a proven system of creativity for breakthrough results 
SN  - 9781451659290
U1  - 658.4094 
PY  - 2013///
CY  - New York: 
PB  - Simon & Schuster Paperbacks, 
KW  - Aptitud creadora en los negocios
KW  - Solución de problemas
N1  - Creativity hides indide the box -- When less becomes more: the subtraction technique -- Divide and conquer: the division technique -- Be fruitful and multiply: the multiplication technique -- New tricks for old dog: the task unification technique -- Clever correlations: the attribute dependency technique -- contradiction: a path to creativity -- Final thoghts
ER  -