Michanek, Jonas

The idea agent : the handbook on creative processes / Jonas Michanek & Andréas Breiler - segunda edición - 2014 New York: Routledge, - 195 páginas: ilustraciones; 20x23

The age of creativity -- Ideas, creativity and innovation -- Managing creative processes -- Need -- Idea generation -- Screening and development -- Enriching and conceptualizing -- Results: and what next? -- Methods -- Need orientation tools -- Idea generation tools -- Screening and development tools -- Introduction and energy tools -- Appendix

9780415824149


Aptitud creadora
Aptitud creadora en los negocios
Innovaciones tecnológicas--Administración

658.409 / M621