TY  - BOOK
AU  - Michanek,Jonas
AU  - Breiler, Andréas
TI  - The idea agent: the handbook on creative processes 
SN  - 9780415824149
U1  - 658.409 
PY  - 0000///Routledge,
CY  - 2014
PB  - New York
KW  - Aptitud creadora
KW  - Aptitud creadora en los negocios
KW  - Innovaciones tecnológicas
KW  - Administración
N1  - The age of creativity -- Ideas, creativity and innovation -- Managing creative processes -- Need -- Idea generation -- Screening and development -- Enriching and conceptualizing -- Results: and what next? -- Methods -- Need orientation tools -- Idea generation tools -- Screening and development tools -- Introduction and energy tools -- Appendix
ER  -