Consumer behavior: Michael R. Solomon
buying, having, and being /
- Decimotercera edición
- Reino Unido: Pearson, 2020
- 640 páginas: ilustraciones; 22x28 cm
Foundations of consumer behavior -- Internal influences on consumer behavior -- Choosing and using products -- Consumer in their social and culturl settings -- Glossary
10:292318104 13:9781292319103
Comportamiento del Consumidor Consumidores--Aspectos sociales y culturales