Solomon, Michael R.

Consumer behavior: Michael R. Solomon buying, having, and being / - Decimotercera edición - Reino Unido: Pearson, 2020 - 640 páginas: ilustraciones; 22x28 cm

Foundations of consumer behavior -- Internal influences on consumer behavior -- Choosing and using products -- Consumer in their social and culturl settings -- Glossary

10:292318104 13:9781292319103


Comportamiento del Consumidor
Consumidores--Aspectos sociales y culturales

658.8342 / S689