TY  - BOOK
AU  - Solomon, Michael R.
TI  - Consumer behavior: Michael R. Solomon
SN  - 10:292318104
U1  - 658.8342 
PY  - 2020///
CY  - Reino Unido: 
PB  - Pearson, 
KW  - Comportamiento del Consumidor
KW  - Consumidores
KW  - Aspectos sociales y culturales
N1  - Foundations of consumer behavior -- Internal influences on consumer behavior -- Choosing and using products -- Consumer in their social and culturl settings -- Glossary
ER  -