TY  - BOOK
AU  - Rothaermel, Frank T.
TI  - Strategic management
SN  - 9781260571233
U1  - 658.4012 
PY  - 2021///
CY  - New York
PB  - McGraw-Hill, 
KW  - Administración estratégica
N1  - Analysis -- what is strategy -- Strategic leadership: Managing the strategy process -- External analysis:Resources, capabilities, and core competitive -- Competitive advance, firm performance, and business models -- Business strategy: differentiation, cost leadership and blue oceans -- Business strategy: innovation, entrepreneurship, and platforms -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategy alliances, mergers and acquisitions -- Global strategy: competing around the world -- Organizational design: structure, culture,and control -- Corporate governance and business ethics
ER  -