TY  - BOOK
AU  - Bendle, Neil T.
TI  - Marketing metrics: : the manager´s guide to measuring marketing performance / 
SN  - 13:97800136717133
U1  - 658.802 
PY  - 2021///
CY  - Estados Unidos de América: 
PB  - Pearson Education
KW  - Mercadeo
ER  -