Dyché, Jill <br/><br/>
Customer data integration:   reaching a single version of the truth /  
Jill Dyché, Evan Levy 
 - New Jersey:   John Wiley & Sons Inc,   2006. 
 - 294 páginas:  ilustraciones;   24 cm 
<br/><br/>Executives Flying Blind -- Master data management and customer data integration defined -- Challenges of data integration -- "Our data sucks!": the (Not So Little) Scret about Bad Data -- Customer Data integration is different: A CDI development framework -- Who owns the data anyway?: Data governance, data management, and data stewardship -- Making customer data integration work -- Making the case for customer data integration -- Bootstrapping your customer data integration initiative 
<br/><br/><label>ISBN: </label>9780471916970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relaciones con los clientes--Procesamiento de datos--Bases de datos 
<br/><br/><label>Dewey Class. No.: </label>658.812  / D994