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Ricks, David A.

Blunders in international business / David A. Ricks. - cuarta edición - Reino Unido: Blackwell Publishing, 2006. - 182 páginas; 21 cm

Introduction -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned

ISBN: 9781405134927

Subjects--Topical Terms:
Empresas internacionales--Administración

Dewey Class. No.: 658.049 / R539