Vista normal Vista MARC Vista ISBD

Aaker, David A.

Building strong brands / David A. Aaker - Londres: Pocket Books, 2010 - 380 páginas: ilustraciones; 13x20 cm

Incluye dato curriculares del autor

What is a strong brand? -- The Saturn story -- the brand identify system -- Organizational associations -- Brand personality -- Identify implementation -- Brand strategies over time -- Managing brand systems -- Leverating the brand -- Measuring brand equity -- Organizing for brand building.

ISBN: 9781849830409

Subjects--Topical Terms:
Marcas de empresas
Mercadeo

Dewey Class. No.: 658.827 / A111