TY  - BOOK
AU  - Ricks,David A.
TI  - Blunders in international business
SN  - 9781405134927
U1  - 658.049 
PY  - 2006///
CY  - Reino Unido
PB  - Blackwell Publishing
KW  - Empresas internacionales
KW  - Administración
N1  - Introduction -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned
ER  -