Aaker, David A. <br/><br/>
Building strong brands /  
David A. Aaker 
 - Londres:   Pocket Books,   2010 
 - 380 páginas:   ilustraciones;   13x20 cm 
<br/><br/> Incluye dato curriculares del autor 
<br/><br/>What is a strong brand? -- The Saturn story -- the brand identify system -- Organizational associations -- Brand personality -- Identify implementation -- Brand strategies over time -- Managing brand systems -- Leverating the brand -- Measuring brand equity -- Organizing for brand building. 
<br/><br/><label>ISBN: </label>9781849830409 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marcas de empresas<br/>Mercadeo
<br/><br/><label>Dewey Class. No.: </label>658.827  / A111