TY  - BOOK
AU  - Aaker, David A.
TI  - Building strong brands / 
SN  - 9781849830409
U1  - 658.827 
PY  - 2010///
CY  - Londres: 
PB  - Pocket Books, 
KW  - Marcas de empresas
KW  - Mercadeo
N1  - Incluye dato curriculares del autor; What is a strong brand? -- The Saturn story -- the brand identify system -- Organizational associations -- Brand personality -- Identify implementation -- Brand strategies over time -- Managing brand systems -- Leverating the brand -- Measuring brand equity -- Organizing for brand building
ER  -