000 00782nam a2200217Ia 4500
999 _c31312
_d31312
003 CO-EnIU
008 190128s9999||||xx |||||||||||||| ||und||
020 _a9781405134927
040 _aCO-EnIU
_bspa
_erda
041 0 _aeng
082 0 4 _a658.049
_bR539
100 1 _aRicks, David A.
245 1 0 _aBlunders in international business /
_c David A. Ricks.
250 _acuarta edición
260 _aReino Unido:
_bBlackwell Publishing,
_c2006.
300 _a182 páginas;
_c21 cm
505 _aIntroduction -- Production -- Names -- Marketing -- Translation -- Management -- Strategic management -- Other areas of international business -- Lessons learned
650 0 _93959
_aEmpresas internacionales
_xAdministración
942 _cBK
_2ddc