| 000 | 00933nam a22002297a 4500 | ||
|---|---|---|---|
| 003 | CO-EnIU | ||
| 008 | 250303b |||||||| |||| 00| 0 spa d | ||
| 020 | _a9781849830409 | ||
| 040 |
_aCO-EnIU _bspa _ercaa |
||
| 041 | _aeng | ||
| 082 |
_a658.827 _bA111 |
||
| 100 |
_969258 _aAaker, David A. _eautor |
||
| 245 | 1 | 0 |
_aBuilding strong brands / _cDavid A. Aaker |
| 260 |
_aLondres: _bPocket Books, _c2010 |
||
| 300 |
_a380 páginas: _bilustraciones; _c13x20 cm |
||
| 500 | _aIncluye dato curriculares del autor | ||
| 505 | _aWhat is a strong brand? -- The Saturn story -- the brand identify system -- Organizational associations -- Brand personality -- Identify implementation -- Brand strategies over time -- Managing brand systems -- Leverating the brand -- Measuring brand equity -- Organizing for brand building. | ||
| 650 | 7 |
_912593 _aMarcas de empresas |
|
| 650 | 0 |
_913251 _aMercadeo |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c39070 _d39070 |
||