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Consumer behavior: Michael R. Solomon
Solomon, Michael R.
Consumer behavior: Michael R. Solomon buying, having, and being / - Decimotercera edición - Reino Unido: Pearson, 2020 - 640 páginas: ilustraciones; 22x28 cm
Foundations of consumer behavior -- Internal influences on consumer behavior -- Choosing and using products -- Consumer in their social and culturl settings -- Glossary
10:292318104 13:9781292319103
Comportamiento del Consumidor
Consumidores--Aspectos sociales y culturales
658.8342 / S689
Consumer behavior: Michael R. Solomon buying, having, and being / - Decimotercera edición - Reino Unido: Pearson, 2020 - 640 páginas: ilustraciones; 22x28 cm
Foundations of consumer behavior -- Internal influences on consumer behavior -- Choosing and using products -- Consumer in their social and culturl settings -- Glossary
10:292318104 13:9781292319103
Comportamiento del Consumidor
Consumidores--Aspectos sociales y culturales
658.8342 / S689
