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Strategic management /
Rothaermel, Frank T.
Strategic management / Frank T. Rothaermel - Quinta edición - New York: McGraw-Hill, 2021 - 544 páginas: ilustraciones; 20x26 cm
Analysis -- what is strategy -- Strategic leadership: Managing the strategy process -- External analysis:Resources, capabilities, and core competitive -- Competitive advance, firm performance, and business models -- Business strategy: differentiation, cost leadership and blue oceans -- Business strategy: innovation, entrepreneurship, and platforms -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategy alliances, mergers and acquisitions -- Global strategy: competing around the world -- Organizational design: structure, culture,and control -- Corporate governance and business ethics
9781260571233
Administración estratégica
658.4012 / R845
Strategic management / Frank T. Rothaermel - Quinta edición - New York: McGraw-Hill, 2021 - 544 páginas: ilustraciones; 20x26 cm
Analysis -- what is strategy -- Strategic leadership: Managing the strategy process -- External analysis:Resources, capabilities, and core competitive -- Competitive advance, firm performance, and business models -- Business strategy: differentiation, cost leadership and blue oceans -- Business strategy: innovation, entrepreneurship, and platforms -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategy alliances, mergers and acquisitions -- Global strategy: competing around the world -- Organizational design: structure, culture,and control -- Corporate governance and business ethics
9781260571233
Administración estratégica
658.4012 / R845
