Marketing:
Declaración de edición:novena edición Publicado por : Pearson Education, (New York:) Detalles físicos: 570 páginas: ilustraciones; 28 cm ISBN:9780134292663. Año : 2018Tipo de ítem | Biblioteca actual | Colección | Signatura | Estado | Fecha de vencimiento | Código de barras | Reserva de ítems |
---|---|---|---|---|---|---|---|
Libros | Biblioteca Jorge Franco Vélez Colección General | General | 658.8 S689 Ej. 1 (Navegar estantería (Abre debajo)) | Disponible | 19687 |
Understand the value proposition -- Welcome to the word of marketing: create and deliver value -- Global, ethical, and sustainable marketing - Stategic market planning -- Determine the value propositions different customers want -- Market research -- Marketing analytics: welcome to the Era of Big Data! -- Understand consumer and business markets -- Segmentation, target marketing, and positioning -- Develop the value proposition for the customer -- Product I: Innovation and new product Development -- Product II: Product stategy, branding, and product management -- Price: What is the value proposition worth? -- Supplement: marketing math -- Deliver and communicate the value proposition -- Eliver the goods: determine the distribution strategy -- Deliver the customer experience: goods and services via Brincks and Clicks -- Promotion I: Advertising and sales promotion -- Promotion II: Social media marketing, direct/database marketing, personal selling, and public relations -- Appendix A: Marketing plan: the S&S Smoothie company -- Appendix B: Your future in a marketing career -- Glossary
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