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Customer data integration:
Dyché, Jill
Customer data integration: reaching a single version of the truth / Jill Dyché, Evan Levy - New Jersey: John Wiley & Sons Inc, 2006. - 294 páginas: ilustraciones; 24 cm
Executives Flying Blind -- Master data management and customer data integration defined -- Challenges of data integration -- "Our data sucks!": the (Not So Little) Scret about Bad Data -- Customer Data integration is different: A CDI development framework -- Who owns the data anyway?: Data governance, data management, and data stewardship -- Making customer data integration work -- Making the case for customer data integration -- Bootstrapping your customer data integration initiative
9780471916970
Relaciones con los clientes--Procesamiento de datos--Bases de datos
658.812 / D994
Customer data integration: reaching a single version of the truth / Jill Dyché, Evan Levy - New Jersey: John Wiley & Sons Inc, 2006. - 294 páginas: ilustraciones; 24 cm
Executives Flying Blind -- Master data management and customer data integration defined -- Challenges of data integration -- "Our data sucks!": the (Not So Little) Scret about Bad Data -- Customer Data integration is different: A CDI development framework -- Who owns the data anyway?: Data governance, data management, and data stewardship -- Making customer data integration work -- Making the case for customer data integration -- Bootstrapping your customer data integration initiative
9780471916970
Relaciones con los clientes--Procesamiento de datos--Bases de datos
658.812 / D994
